SoftChalk is a Richmond-based company that creates innovate e-learning solutions for teachers and students. While they had a functional website, they approached Refresh wanting to update that site to modern standards and optimize that site for search engines. Another problem was the organization of a vast amount of information and number of resources into a clear, succinct navigation.
Refresh worked tirelessly with SoftChalk to organize their content into a clear architecture. Additionally, each page was carefully crafted to display large amounts of text in an easily-readable and engaging format. We wanted to keep the site interactive, fun, and browsable.
On top of the design and cutting-edge development, Refresh integrated their entire site into a content management system. Their content management system enables them to easily control everything: their YouTube channel, randomly rotating client testimonials, an ever-updating webinar calendar, as well as hundreds of pages.