The University of Virginia needed a website for their flagship publication, Virginia Magazine: a place to highlight their award-winning content, as well as interact with alumni and friends of the University. They also needed a way to manage this site: a robust, fully-customized content management system that would give the magazine’s editors the ability to add and edit their content easily.
Photography and Editorial Content as King
Refresh worked with the editors to establish a solid information architecture and navigational structure. Our designers created a layout that is fresh and adaptable, focusing on a strong use of typography, but never overshadowing the magazine’s beautiful photography. We designed a content management solution that fit the University’s budget constraints but allowed the editors to easily upload new content, moderate user interaction, and keep track of website statistics.