Analytics allow us to measure the success of your new site and prove a return on your investment.
Our sites utilize Google Analytics to collect anonymous user data such as visit duration, pages visited, referral source, bounce rate and more.
What are people searching for on your site? Which cities or counties are visiting most frequently, least frequently? How has a recent marketing campaign affected site traffic and ultimately conversions?
We recommend creating several custom “events” to track goals and monitor conversion paths.
Example: Analytics event data can show if contact forms are receiving more clicks on specific pages. This allows us to learn from successful pages and alter those which are under-performing.